Alfaparf Milano

The annual influencer marketing campaign for Alfaparf Milano, an Italian multinational hair and body care company.

Atelier Gourmode designed and managed the influencer activities of the group’s brands: Dibi Milano and Becos. The boutique agency took 360-degree care of the project, from the selection of the most suitable brand ambassadors and definition of the annual strategy, to the coordination of activities through the creative brief and punctual scheduling of publications to the final reporting.

Dibi Milano e Becos Ambassadors

The brands Dibi Milano and Becos, are skincare and treatment branches dedicated to women who love to take care of themselves and their beauty and who rely on the expertise of professional estheticians.

This necessitated a multichannel project in which ambassadors, carefully selected to espouse the different DNAs of the brands, recounted their experience with the products and treatments both at home and at their partner professional beauty centers. 

Influencer marketing

Strategic conception and annual management of influencer marketing activities for the Dibi Milano and Becos brands through:

• Research and selection of brand ambassadors aligned with the brands’ values and identity
• Briefing for content creation and relationship management with talent 
• Coordination of annual publication calendar 
• Reporting on final results achieved