Brand No More

Art direction project of creative content for Brand No More. A luxury made-in-Italy fragrance brand created to break the mold of a logo-centric market and bring back the focus on the quality of raw materials and the value of the creative process. Brand No More is a perfumed wardrobe that opened with the launch of six fragrances designed by internationally renowned nose Bertrand Duchaufour.

Atelier Gourmode took care of the art direction to build a strongly identified aesthetic for a product that is by definition evanescent and impalpable, and the production of the brand’s launch content.

Art Direction & Content Creation

Artistic shoots that highlighted fragrance not so much as a product but as a sensation and suggestion. 

An emotion that recalls a dreamlike and provocative image, the result of our primary instincts.

A contact with fragrance without filters, #BrandNoMore.