Brand No More
Art direction project of creative content for Brand No More. A luxury made-in-Italy fragrance brand created to break the mold of a logo-centric market and bring back the focus on the quality of raw materials and the value of the creative process. Brand No More is a perfumed wardrobe that opened with the launch of six fragrances designed by internationally renowned nose Bertrand Duchaufour.
Atelier Gourmode took care of the art direction to build a strongly identified aesthetic for a product that is by definition evanescent and impalpable, and the production of the brand’s launch content.