Caudalie
#ThéDesVignes

An unforgettable event amidst flowers, delicious flavors, and lots of emotions for the presentation of the new “Thé des Vignes” fragrance by Caudalie, a French brand known for its beauty products using grape and vine extracts.

Atelier Gourmode conceived and developed the concept of the event involving ten influencers passionate about the beauty world, inviting them to experience a bucolic afternoon, sipping spring tea in a velvety and charming atmosphere in the extraordinary setting of La Foleia.

Art pour l'art

The Eau Fraîche Thé des Vignes, as attractive as violet lit by the sun and as sweet as honey, was the star of the day, enlivening the guests during the special painting workshop, under the guidance of the multifaceted artist Gala Rotelli, overlooking a lake of water lilies, a clear reference to Monet and Giverny.

L'heure du thé

Afterward, sweet and refreshing afternoon tea was served, delighting the discerning palate and enrapturing the five senses under an atmospheric gallery of wisteria and American vines.

Event production & Influencer marketing

Conception and realization of influencer experience through:

• Conceptualization and organization of a tailor-made event
• Research and selection of influencers, talent, and partners aligned with brand values and identity
• Strategy for engaging influencers with experiential gifts and engaging Instagrammable activities
• Creation of graphic and illustrated materials to support the activity
• Art direction of the photographic content
• Report final results obtained