Clinique e Darphin Paris
#TheBeautySpace

The Beauty Space, an open day for Clinique and Darphin, is an event conceived and created by Atelier Gourmode, designed to engage beauty lovers offline, through specially tailored corners conceived to encourage online sharing, through the Instagrammability of the experience. 

Did you imagine there could be a beauty-home composed of a set of original, custom-designed rooms? Well yes, the dream has become reality in the beautiful location of Archiproducts Milan. Sophisticated space, ideal for expressing the diversity of brands’ souls and welcoming guests in a multifaceted place.

Clinique
Even Better Room

The 50 Shades of Beige room dedicated to Even Better by Clinique foundation and concealer themes, iPads and augmented reality allows people to test via a screen the most suitable foundation and choose the perfect shade for each and every one.

Clinique
Kiss Me Room

A juicy memento is the set design created to bring to life, photograph, and taste the new Pop Plush by Clinique. Lollipops, colorful waters, and floral embellishments in palettes provided the perfect backdrop. Would you like to leave a Pop Plush kiss on the Kiss Me Wall, too?

Clinique
Smart Room

An open door to the metaverse, a futuristic place dedicated to Smart by Clinique where you can discover this innovative skincare line and play with a digital test to select your personalized beauty routine.

Jardin Botanique
Darphin

A botanical garden in which to enter as if by magic into the elegant world of Darphin, Parisian excellence in botanical cosmetics. Each essential oil tells a story and leaves an emotion.

Game Room

Eyes wide open and spellbound in the beauty playroom dedicated to fun and make-up masterclasses taught by make-up artist Abbia Maswi.

Institut Darphin

To conclude the trip to the Toyland of all beauty lovers, a private place devoted to relaxation, access to which is off limits to the curious, is Darphin’s temporary spa, where treatments dedicated to a pure moment of well-being are reserved for special guests.

Event Conception and Production 

Conceptualization, production, and organization of the 360° event so that it was as engaging and shareable as possible, declined through:

  • Tailor-made study of the event concept to tell the story of the launches of the two brands Clinique and Darphin 
  • Curated and original location scouting to reflect the identity, values of the brands and peculiarities of the launches
  • Selection of like-minded partners for set-up, decoration, entertainment, live streaming, and catering
  • Audience engagement by conceiving Instagrammable corners and rooms designed to recreate imagery that can be shared and enjoyed online and offline through a multichannel strategy
  • Creation of graphic and illustrated materials for the event and to support the activity
  • Art direction of the photographic content 
  • Final report