Marzoline x Gourmode

A special project, the realization of Hair Croissant, a co-branded capsule collection of hair accessories born from the collaboration between Gourmode and Marzoline,  the Milanese brand born in 2017 and specialized in handmade luxury headwear.

Atelier Gourmode with Clara Nanut, as creative director and brand ambassador, took care of the co-design and concept behind the collection, of the content creation and social communication.

The project came to life thanks to the successful collaboration between young entrepreneurs, Clara Nanut with Allegra and Desideria Tantalo, founders of Marzoline.

Hair Croissant

The Hair Croissant is a tribute to the irresistible dessert, a trendy accessory with voluptuous shapes and greedy nuances inspired by its variations and fillings: Lemon Crud, Chocolate Cream, Powder Sugar.

Co-branded Capsule

Realization of co-branded capsule collection and social communication strategy through:

• Art direction and concept design 
• Naming and story-telling development and content creation 
• Co-design and brand support in the production process
• Launch event production at Fioraio Bianchi, private sales and digital PR activities