Il Bar

An influencer marketing project for Il Bar, the concept of which was born to bring the best of mixology to four exclusive locations: Brera, Milan’s historic district and in the Food Halls of Rinascente Milano, Palermo and Cagliari.

Atelier Gourmode covers influencer marketing in order to introduce the brand and locations to the public through event invitations and collaborations with selected brand ambassadors.

Influencer marketing

Strategy and management of influencer marketing activities through:

• Research and selection of brand ambassadors aligned with brand values and identity
• Content creation briefing, talent relationship management and coordination of publication calendar
• Final results’ report