Integra Fragrances and Business of Fashion

A rendezvous among selected special guests from the fashion and luxury industry to introduce them to the fascinating power of scent branding.

Atelier Gourmode conceived and produced this tailor-made event for Integra Fragrances, a fine Italian company that develops olfactory identities for the world’s top brands, and Business of Fashion, a leading magazine dedicated to the luxury and fashion industry.

#FragranceAtelier

A multisensory experience designed for the guest’s total immersion in the enchanting process of creating a custom-built olfactory identity for their brand.

Event Conception and Production

Tailoring event conception, production, and organization:

• Tailor-made study of the event concept and design of activities to engage the audience
• Location scouting to reflect the identities of the brands involved and the theme of the event
• Creative set-up
• Coordinated catering study
• Creation of graphic and illustrated materials for the event as well as in support of the activity
• Art direction of photographic content