A 360-degree digital consulting for Integra Fragrances, made in Italy reality which designs and creates scent identities for the best international brands.
Atelier Gourmode takes care of art direction, digital content creation, social media management, community management and last but not least influencer marketing activities and event management.
#FragranceAtelier is one of the special project we realised for Integra Fragrances. An exclusive workshop at Potafiori, Milan, during which guests, professionals and brand owners with notable online following, had the chance to discover Integra Fragrances world, experimenting with the finest raw materials and creating a tailor-made olfactory identity to express the key concept and values of their brands.
#IFCustomBrandIdentity was the following step. For this special project we selected three brands whose identity and positioning were in line with Integra Fragrances ones and with which to tell the scent branding world in a original and engaging way. We also involved in the project the founders of these innovative and fascinating brands, personalities with a strong digital presence. During the creation of the olfactory identities for the brands we took care of the content creation, telling the process behind the scenes. The content creation took place in selected locations that represented the brands and their founders and that better told their identities and personalities.
A 360-degree digital strategy through:
Gourmode
