An event to celebrate the opening of the new Kocca store in Milan, an Italian womenswear brand.
Atelier Gourmode designed and organized the opening event, transforming the brand’s store and the outdoor space into an eye-catching environment to draw the attention of passersby and friends of the brand. The most original aspect? A promotional marketing effort – extra flowery! – in order to engage and spoil customers.
Overflowing with flowers in the shades of classic white and lilac à la mode, the Ape Car in the signature colour of the brand’s SS23 collection was parked outside the venue. Strategic Instagram corner and pampering for customers, who were offered the fun and playful live packaging of complimentary branded mini bouquets.
To delight customers on this warm spring afternoon, refreshing Bellinis were finally served. An atmospheric afternoon to start the season off on the right foot and highlight the brand’s opening!
Conception and production of a launch event through:
Gourmode
