A Micro-Influencer Marketing project with a natural and sustainable flavor for OLOS, a made-in Italy brand based on holistic beauty, celebrating the union between human beings and nature. OLOS develops its philosophy based on love for the environment, in total respect for animals and the area’s future, making it one of its strengths.
To support the OLOS mission, Atelier Gourmode created the GO-GREEN-JOURNEY initiative and created a particular communication campaign.
The project, which lasted four months, involved creating and sending targeted boxes to micro-influencers selected based on their lifestyle and social communication. The goal? Maintain originality and increase the organic sharing potential.
#OLOSGreenSkincare #OLOSGreenLovers
The package contains OLOS beauty products and partner articles similar to the latter in style and values.
The partner brands chosen were Wilden Herbals, Nostalgia, and Treedom.
Creation of a Micro-Influencer Campaign through:
Gourmode
