Zago
Let’s Glow!

A refreshing campaign we curated for the Zago Milano brand to promote the gourmet à la mode partnership with Nio Cocktails.

Zago & Nio

The meeting between two brands was born from the idea of creating a relaxing after-work break, an aperitif time when you feel like devoting yourself to your beauty routine, and why not combine it with a mo-cocktail on the rocks, strictly mixed in Italy!
This concept has taken shape in a box in collaboration between the two brands dedicated to those thirsty for beauty and available exclusively on Douglas.

Let’s Glow!

To promote this match, we transported the Zago signature lifestyle aboard a customized total pink Jeep through the streets of Milan. We rang at the door of selected influencers with the exclusively signed box and offered the public extra fresh mo-cocktails and personalized gadgets with an engaging street marketing activity.

Marketing Campaign

Conception, production, and organization of the multi-channel marketing campaign:

• Campaign concept study to launch the exclusive box and collaboration between the two brands 
• Selection of related partners for customizing marketing tools and gadgets 
• Increasing the buzz of the campaign through experiential Influencer gifting activities 
• Audience engagement through interactive, multi-channel street marketing activity 
• Graphics and illustrated material creation for the project and the activity support
• Art direction of the photographic content 
• Final report